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About Wax Theory Salon

Our Story

Danielle has been a Licensed Esthetician for over 15 years. She started her career at an elite waxing salon in Santa Monica, where her passion for her craft led to a promotion to Lead Esthetician. In this role, she was responsible for training incoming wax technicians. Then, her drive and passion for the salon led her to become Salon Manager, where she managed a team of estheticians and waxers while maintaining the day-to-day tasks of a busy, thriving salon. After 10 years of hard work and dedication, she realized her dreams of becoming a salon owner could become a reality.

In February of 2020, Danielle opened the doors of Wax Theory Salon for the first time. Shortly after, like many small businesses, the doors had to close due to covid. Thankfully, Wax Theory was able to persevere and navigate the difficult hardships and setbacks from the pandemic. This predicament has challenged Danielle to work even harder to make up for lost time and to regain loyalty back from previous customers. Her ultimate goal is to provide a space where people feel comfortable and at ease while receiving high-quality skincare and waxing services. Her knowledge, proficiency, and expertise combined with her genuine desire to help others feel confident in their skin has kept clients coming back for years.

Contact us to book an appointment today!

Our Promise

At Wax Theory Salon, our number one priority is to make sure our clients leave feeling knowledgeable about their skin’s needs and confident in their own body. That’s why we utilize a combination of hard and soft waxes to leave your skin feeling as smooth as possible every time.

Look Great, Feel Amazing!

Book an appointment to feel the Wax Theory difference in your skin! 

Use our website or call our shop to contact us!

Our Therapists

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Lillian Maxwell

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Helen Clayton

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Marguerite Dunn

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Winifred Martin

What Our Customers Say About Us

Danielle is absolutely the best waxer in the business. I have been a loyal client for years and have followed her wherever she goes. I drive from Santa Monica to El Segundo just to see her. I would not trust my bikini/brazilian waxes to anyone else. She is super fast, as painless as those treatments can be, and besides that she is a complete doll, very friendly and professional. I have told all my friends about her and will continue to sing her praises for years to come.
Amanda K.
I’ve known Danielle for nearly a decade both in and out of the salon and not only is she a beautiful human, she is also incredibly talented at her craft. She creates the most comfortable environment for her clients and is reliable and responsible. I recommend her for all your beautification needs!
Jen W.
Danielle is my go-to esthetician. She has been waxing my back for a few years now. As a guy going walking into a salon it can be a bit intimidating or awkward, but Danielle and the Salon does not make you feel that way. Not only does she make you feel comfortable, but she’s FAST! Im in and out of there. I think I speak for most guys in saying, the last thing we want to do is spend time and money on “personal maintenance”, but some things you just can’t do yourself. She is worth the time, and every penny!
Johnathan G.
First let me start off saying, making appts is so easy. The salon is lovely, clean and very welcoming. Danielle is fantastic!! Clearly an expert. I am one of those people that has been doing my own brows for the last two years so it was finally time to get them done by a professional. And I could not have asked for a better experience! I am so excited I found her!
Tawna B.
Danielle is absolutely the best waxer in the business. I have been a loyal client for years and have followed her wherever she goes. I drive from Santa Monica to El Segundo just to see her. I would not trust my bikini/brazilian waxes to anyone else. She is super fast, as painless as those treatments can be, and besides that she is a complete doll, very friendly and professional. I have told all my friends about her and will continue to sing her praises for years to come.
Amanda K.
I’ve known Danielle for nearly a decade both in and out of the salon and not only is she a beautiful human, she is also incredibly talented at her craft. She creates the most comfortable environment for her clients and is reliable and responsible. I recommend her for all your beautification needs!
Jen W.
Danielle is my go-to esthetician. She has been waxing my back for a few years now. As a guy going walking into a salon it can be a bit intimidating or awkward, but Danielle and the Salon does not make you feel that way. Not only does she make you feel comfortable, but she’s FAST! Im in and out of there. I think I speak for most guys in saying, the last thing we want to do is spend time and money on “personal maintenance”, but some things you just can’t do yourself. She is worth the time, and every penny!
Johnathan G.
First let me start off saying, making appts is so easy. The salon is lovely, clean and very welcoming. Danielle is fantastic!! Clearly an expert. I am one of those people that has been doing my own brows for the last two years so it was finally time to get them done by a professional. And I could not have asked for a better experience! I am so excited I found her!
Tawna B.